Your Own Private Platform: An All-in-One Solution for Business Operations & Marketing

Built to Unify Your Local Destination Business Operations


From bookings and payments to marketing automation and customer engagement, one powerful and private ecosystem designed for outdoor professionals and local businesses.

One Unified Business Platform, Infinite Possibility for Scale & Efficiency


Our private suite of tools unifies all of your operations—from initial lead capture to post-visit follow-ups—creating a cohesive ecosystem that grows with your business and saves money in the off-seasons.


Built specifically for local destinations and adventure-focused businesses that need enterprise-level functionality without enterprise-level complexity.

  • 15+ Integrated Tools - All-in-one functionality
  • 99.9% Uptime - Reliable when you need it most
  • 24/7 Support - Expert assistance from specialists
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Intelligent Automations & Workflows For Personalizing Every Interaction


Our automation engine handles everything from purchase and booking confirmations to seasonal marketing campaigns.


Create sophisticated workflows that respond to customer behavior, weather conditions, and seasonal patterns. Your business stays connected with guests even when you're on the water or trail.

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Advanced CRM - Know Your Guests, Maximize The Relationships


Turn your first-time visitors into lifetime advocates with a CRM designed for experience-based businesses. Track preferences, monitor communication history, and identify upsell opportunities automatically.

Streamlined Payments, Simplified Finances


Accept payments anywhere your business takes you with our integrated payment suite. From dock-side deposits to post-trip gratuities, handle every transaction professionally.



The included tap-to-pay mobile app transforms any smartphone into a payment terminal, perfect for field operations and on-site transactions.

Mobile app interface displaying invoicing data, showing total and pending earnings.
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Seasonal Booking Systems Built for Adventure


Manage complex schedules, equipment allocation, and multi-day adventures with booking systems designed for outdoor businesses. Handle everything from quick fishing trips to week-long expeditions.

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The Compass Kit

$49/ mo

$529/ year



  • Advanced Business CRM
  • Invoicing, Estimates, & Proposals
  • Unlimited Bookings w/ Automations
  • Unlimited Products w/ Inventory Mgmt
  • Sales Analytics & Integrations
  • Connects to your website OR
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The Elite Outfitter Base

$97/ mo

$1050/ year



MOST POPULAR

  • Everything In The Compass Kit
  • Choice website hosting & suite
  • Marketing Automation Suite
  • Unlimited eCommerce Items
  • Rental & Room Booking
  • Social Media Scheduler
  • Automated Review Capture
  • Smartphone app to control it all
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The Full Montana HQ

$297/ mo

$3350/ year



*Local lines, Termageddon, & Yext not included in trial

  • Everything in Compass & Outfitter
  • Unlimited Users & Contacts
  • Build Unlimited Automation's
  • Local Phone Line & Number
  • Omni-channel Advertising Suite
  • Course & Community Builder
  • Directory Listings Suite
  • Termageddon Online Policy Set

*Local lines, Termageddon, & Yext not included in trial

Need Something More Tailored?

We understand every business is unique. If our standard plans don't quite fit your needs, request a custom quote and we'll build a package just for you.

Powerful Integrations for Extended Power


Our platform features built-in integrations with popular software for various applications. Here's a brief list of our clients favorite integrations.

  • Square, Stripe, & +20 more
  • Google Business Profile
  • Yext Directory Listings
  • Facebook Profiles & Ads
  • GoogleAds Manager
  • WordPress & WooCommerce
  • Quickbooks & Wave Accounting
  • Printful eCommerce Dropshipping
  • Shippo Shipping Suite
  • & your social media channels

A Growing List of Advanced Marketing Features & Tools


Marketing Features

  • Automations

    Automate marketing, sales & operations workflows with when/then logic.Trigger follow-ups and sell on autopilot.

  • Email Marketing

    Create stunning email campaigns that drive opens & clicks. Automate personalized sequences effortlessly.

  • Social Media Planner

    Schedule engaging posts across platforms. Includes content library, hashtag generator & analytics.

  • QR Code Generator

    Design custom QR codes for touchless menus, signage, packaging. Track scans for marketing insights.

Sales Features

  • Custom CRM w/ Pipelines

    Visually track contacts and leads through sales stages. Automate tasks at each stage. Forecast revenue with precision.

  • Referral Programs

    Turn customers into advocates with enticing referral rewards. Track referrals through entire funnel.

  • Booking & Calendars

    Let clients self-book appointments 24/7. Two-way sync with Google Calendar. Automated reminders reduce no-shows.

  • Memberships & Courses

    Create online membership programs & courses. Gated content, recurring billing & progress tracking.

Operations Features

  • Inventory Management

    Track stock levels, set reorder points, manage vendors. Powerful reports for smart purchasing decisions.

  • Documents & Contracts

    Streamline paperwork with e-signature capabilities. Reusable templates merge CRM data automatically.

  • Reputation Management

    Monitor online reviews from dozens of sites in one dashboard. Get alerts, respond to reviews & send surveys.

  • Secure Hosting

    Build conversion-focused websites with drag-and-drop. Includes web hosting & advanced visitor tracking.

Power Features

  • Unified Inbox

    Streamline all customer communications into one centralized hub. Easily manage SMS, email, voicemail & more.

  • Phone Lines

    Activate trackable phone lines to monitor marketing performance. Record calls for quality & training.

  • eCommerce

    Launch an online store fast & sell physical or digital goods. Robust inventory & order management tools.

  • AI Assistants

    24/7 conversational AI automates lead capture & customer support chat. Continuously learns & improves.

TheBase Marketing & Operations FAQs


  • Why choose software from a local marketing agency?

    With TheBase, you gain a strategic partner who understands your unique business needs. Our team provides personalized onboarding, training, and ongoing support to ensure you get the most value from the platform's interconnected features.

  • Can I customize TheBase for my workflows?

    Absolutely. Our drag-and-drop workflow builder, custom fields, tags, and pipeline stages let you tailor the platform to your unique operations. Automate processes across sales, marketing, and service for a frictionless experience.

  • What support is available for TheBase?

    As a TheBase client you are under the wings of Badlander Digital, an award winning local agency. You have access to email and on-deman support from our expert team. We also provide a dedicated onboarding to ensure you're set up for success.

  • How does TheBase help capture leads?

    TheBase includes high-converting landing pages, embeddable booking forms, automated lead nurturing, and advanced reporting. All leads flow into your CRM for easy management and personalized follow-up, improving conversions.

  • Does TheBase handle payments and invoicing?

    Yes, TheBase offers secure online payment processing, custom invoicing, and automated reminders. Transactions sync with your customer records and financial reports for a complete view of cash flow and profitability.

  • How can TheBase streamline customer communications?

    TheBase unifies all your customer messaging (email, SMS, phone, chat, social) into one collaborative inbox. Automate personalized booking confirmations, reminders, and follow-ups to build stronger relationships and drive loyalty.

  • Can TheBase manage my team's schedule and tasks?

    Definitely. Assign bookings, set reminders, and view availability on a shared calendar. TheBase improves team coordination, automates task management, and syncs with your CRM to track productivity.

  • What marketing tools does TheBase include?

    Create and send targeted email campaigns, build dynamic customer segments, and automate multi-step nurture sequences. Track engagement with visual analytics. Seamlessly run and measure paid ads on Facebook and Google.

  • How does TheBase help with online reviews?

    TheBase automates personalized review requests after bookings, making it easy for happy customers to leave feedback on key sites. Monitor your reputation and respond to all reviews from one unified dashboard.

  • Can TheBase create waivers and contracts?

    Yes, our customizable document signing tool lets you create, send, and track digital agreements. Auto-populate with customer data, send for e-signature, and securely store signed docs attached to client records.

  • How long does TheBase onboarding take?

    Onboarding typically takes 2-4 weeks, based on your setup complexity. Your dedicated specialist will configure the platform to match your workflows, migrate data, integrate systems, and train your team.

  • Does TheBase require a long-term contract?

    No, our standard plans are month-to-month, so you can cancel anytime. We believe in earning your business every billing cycle. Some enterprise and custom development services may require a greater commitment.

  • What if I need to cancel my TheBase subscription?

    No problem - simply contact our support team and we'll process your cancellation promptly, with no further billing. We'll provide options to export your data so you can maintain continuity. Our goal is to make your offboarding as smooth as your onboarding.